Snippets of a Study on the Future of Mobility
According to a recent Auto Study on the futurity of mobility conducted past times New York based companionship MRY, via Whitman Insight Strategies, owning a auto is all the same an of import business office of our day-to-day life.
This written report surveyed 1,000 smartphone owners – 500 Millennials, 500 35+) in addition to comprehend everything from consumers’ thoughts on the “connected car,” to which automakers are perceived to hold out the nearly innovative (and how that translates to sales).
The findings reveals that unsurprisingly that mobile phones affair a lot to a greater extent than to people, slightly less than cars. Among adults 35+: 94% enjoin their cars are of import vs 82% phones. But for Millennials, it’s 87% cars, 86% phones. Overall, SMS comes inwards at 72%, high def TV 55%, Facebook 47%, paper subscription 32%, in addition to Twitter in addition to Instagram roughly 20%.
Across ages, access to a auto (90%) trumps helping others (77%), raising a menage unit of measurement (73%), voting (68%), in addition to beingness wealthy (43%). However, the youth only desire to teach rich equally beingness wealthy is a FAR bigger bargain for Millennials (53%) vs adults 35+ (33%) - ane of the biggest value gaps MRY constitute inwards the study.
As for auto ownership, 96% of surveyed individuals ain or lease a vehicle, in addition to 91% retrieve that owning a auto is all the same an of import business office of their day-to-day. Even 87% of the Millennial population, which is to a greater extent than aware of car-sharing services in addition to other shipping options, agrees that owning a auto is essential. This way that auto manufacturers bespeak to continue people happy, because at to the lowest degree 40% of surveyed individuals are probable to role car-sharing services if offered inwards their communities.
To pose things into perspective: novel vehicle sales are roughly the xvi ane one one thousand thousand mark, alongside the average sticker toll northward of $30,000 (See link). That’s $480 billion. H5N1 shift inwards mental attitude leads to changes inwards buy behaviour in addition to fifty-fifty a 1% alter could hateful a $5 billion deport on on sales.
However, car-sharing all the same has a long trend to go. Even though Uber ranks to a higher house all of the major auto brands when measured against the intersection of excogitation in addition to personal connection, it is all the same a relatively unknown entity. Only 22% of surveyed individuals were familiar alongside Uber, falling behind Zip Car (33% familiar) in addition to only ahead of Lyft (18% familiar).
This written report surveyed 1,000 smartphone owners – 500 Millennials, 500 35+) in addition to comprehend everything from consumers’ thoughts on the “connected car,” to which automakers are perceived to hold out the nearly innovative (and how that translates to sales).
The findings reveals that unsurprisingly that mobile phones affair a lot to a greater extent than to people, slightly less than cars. Among adults 35+: 94% enjoin their cars are of import vs 82% phones. But for Millennials, it’s 87% cars, 86% phones. Overall, SMS comes inwards at 72%, high def TV 55%, Facebook 47%, paper subscription 32%, in addition to Twitter in addition to Instagram roughly 20%.
Across ages, access to a auto (90%) trumps helping others (77%), raising a menage unit of measurement (73%), voting (68%), in addition to beingness wealthy (43%). However, the youth only desire to teach rich equally beingness wealthy is a FAR bigger bargain for Millennials (53%) vs adults 35+ (33%) - ane of the biggest value gaps MRY constitute inwards the study.
As for auto ownership, 96% of surveyed individuals ain or lease a vehicle, in addition to 91% retrieve that owning a auto is all the same an of import business office of their day-to-day. Even 87% of the Millennial population, which is to a greater extent than aware of car-sharing services in addition to other shipping options, agrees that owning a auto is essential. This way that auto manufacturers bespeak to continue people happy, because at to the lowest degree 40% of surveyed individuals are probable to role car-sharing services if offered inwards their communities.
To pose things into perspective: novel vehicle sales are roughly the xvi ane one one thousand thousand mark, alongside the average sticker toll northward of $30,000 (See link). That’s $480 billion. H5N1 shift inwards mental attitude leads to changes inwards buy behaviour in addition to fifty-fifty a 1% alter could hateful a $5 billion deport on on sales.
However, car-sharing all the same has a long trend to go. Even though Uber ranks to a higher house all of the major auto brands when measured against the intersection of excogitation in addition to personal connection, it is all the same a relatively unknown entity. Only 22% of surveyed individuals were familiar alongside Uber, falling behind Zip Car (33% familiar) in addition to only ahead of Lyft (18% familiar).
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