Proton Surprima due south Standard launched

Proton Holdings Bhd today unveiled the Suprima southward Standard model in addition to made it to a greater extent than affordable amongst prices starting at RM69,438 for corporation color in addition to RM69,888 for metallic element painted cars. That's nearly RM7000 cheaper than the executive version which cost RM76,760.05 (Metalic) in addition to RM76,410.05 (Solid) respectively.

However, inwards making this motorcar to a greater extent than affordable, a number of security features introduce inwards the Executive variant bring been removed. The novel motorcar model has exclusively two air bags - the side in addition to drape airbags bring been removed. It likewise loses the TC (Traction Control), ESC (Electronic Stability Control) in addition to loma concord features.

I wonder whether their advertizement may survive misleading equally removal of all these security features may number inwards dissimilar NCAP ratings. Fortunately ABS With EBD is nevertheless present. The acquit upon covert in addition to GPS are gone equally good in addition to the steering bicycle does non bring paddle shifters or radio controls.


The headlights are no longers LEDs but the normal bulbs in addition to you lot would bring to arrange the side mirrors manually. Sometimes I am amazed when I yell upwards that these features were touchstone on my quondam Volvo S40 which was to a greater extent than than 10 years old.

What message is Proton trying to say its customers?

This volition definitely non meliorate the perception that most consumers bring nigh the national motorcar brand.

Don't larn me wrong. I bring been a long fourth dimension supporter of Proton in addition to I fifty-fifty did my MBA dissertation on the national car. They bring come upwards a long agency but is nevertheless inwards no position to compete amongst other brands if the Government policies were removed.

The novel motorcar is nevertheless non which I telephone telephone "affordable" cheap in addition to nosotros late bought the Proton Preve Premium version amongst all the features - all the bells in addition to whistles - at almost the same price. With the cars getting cheaper in addition to the diverseness of choices inwards the market, I forsee Proton coming upwards amongst a number of promotions to endeavour in addition to larn rid of unsold stock inwards the close future.

The engine is nevertheless the same CamPro 1.6 Turbo engine amongst 7-speed ProTronic CVT. The motorcar runs on 16" alloy wheels fitted amongst 205/55 tyres.

This novel variant is available inwards v colours: Tranquility Black, Solid White, Genetic Silver, Atlantic Blue in addition to Fire Red.

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